How to choose a promotional gift
Choosing the right promotional gift is crucial to enhancing the brand image, increasing product sales and strengthening the connection with customers. Here are some key steps and considerations:
Determine the customer group : to understand the target customer groups of the promotion activities, including age, work, etc., in order to work out the promotional gift program in line with consumer demand 1.
Determine the scale of the promotion : according to the number of people participating in the activity to determine the number of promotional gifts, avoid too many gifts to increase the cost or too little gifts to reduce customer enthusiasm 1.
Consider the practicality and characteristics of the gift : choose both practical and characteristic gifts, so that customers use the frequency of high, can deepen the brand impression 23.
printing company logo : Printing the company’s logo on the gift, increase brand exposure, and improve the souvenir value of the gift 2.
cost control : choose inexpensive gifts, ensure quality and reduce procurement costs 3.
Consider the size of the gift : the gift should not be too small to ensure that the logo and brand information can be clearly recognized and remembered 2.
Know competitors : Research whether competitors use the same promotional gifts, avoid similarities, look for differentiation strategy 1.
Consider the relevance of gifts : the selection of promotional goods should be closely related to the product or service, strengthen the company’s positioning and image in the eyes of consumers 4.
Through comprehensive consideration of the above factors, you can choose promotional gifts that meet the budget and have marketing effects, so as to achieve the best promotional effect.
